6. Who has access to your information?
Your information will be processed by us, our employees and/or contracted staff. These individuals are bound by a duty of confidentiality.
We may share your information (identity, contact, marketing/preference) with third parties so that they may send out marketing literature about our services and products for us.
If you decide to purchase one of our products using credit we will pass on your information to our preferred lender [Braemar Finance].
We require all third parties that we transfer your information to, to respect the security of your information and to process it in accordance with the law. We do not allow our third-party service providers to use your information for their own purposes and only permit them to process it for specified purposes and in accordance with our instructions.
7. Automatic profiling
We store your information on our customer relationship system. This automatically divides our customers and potential customers into different profile categories for marketing purposes. This will affect when we contact you and the content of our marketing to you. The aim of automatic profiling is to help us provide relevant marketing to you.
8. Where we store your information
We do not transfer, store and process your personal information outside the European Economic Area.
We aim to keep your information secure and have appropriate physical, technical and organisational measures in place to do this.
10. How long do we keep your information?
We will not keep your information for longer than is necessary for contractual, legal and/or legitimate business reasons, including to comply with any regulatory obligations or guidance about the retention of health information and for as long as someone could bring a legal claim against us.
We therefore generally hold information as follows:
Adults (aged 18 +): for as long as we provide hearing products and services to the individual plus 8 years. This is in line with the British Medical Association for England, Wales and Northern Ireland].
Children and Young Adults: unless we are still providing products and services, until the individual reaches their 25th birthday plus 8 years or, if the individual was 17 at the conclusion of their treatment, until their 26th birthday plus 8 years. This takes into account the BMA’s guidance for England, Wales and Northern Ireland.
12. Your legal rights
In certain circumstances, you have the right to:
- Request a copy of your This is also known as a “data subject access request”. This enables you to receive a copy of the information we hold about you.
- Request correction of incomplete or inaccurate information that we hold about you.
- Request deletion/removal of information where there is no good reason for us continuing to process it or where you have exercised your right to object to processing.
- Object to processing of your information where we are relying on a legitimate interest (or those of a third party) and where we are processing your information for direct marketing purposes.
- Request the restriction of processing of your information. This enables you to ask us to suspend the processing.
- Request the transfer of your personal information to another party.
If you want to exercise any of your rights as above, please contact us in writing using the contact details set out above.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection issues (www.ico.org.uk).
You will not have to pay a fee to access your information or to exercise any of your other rights in relation to your information). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
13. Changes to this privacy notice
We reserve the right to make changes to this privacy notice at any time. We will provide you with a new privacy notice if we make any substantial changes.